01 / Understand the source
Review how information was collected and what people were told about its intended use.
RESPONSIBLE MARKETING
Trust starts
before contact.
A clear view of the source, the intended use and the customer’s expectations is part of a well-planned campaign.
Ask for the evidence.
Agree the process.
Aura’s existing proposition includes supplier due diligence, data validation and transparency around collection and consent. The scope and evidence needed should be agreed for each campaign.
02 / Assess the proposed contact
Consider the channel, lawful basis and any consent requirements under UK GDPR and PECR.
03 / Respect preferences
Agree applicable suppression and screening checks, and how objections and opt-outs will be honoured.
04 / Keep responsibilities clear
Document the handover, permitted use, retention and responsibilities of each party.
Compliance is campaign-specific.
Buying data does not automatically make its proposed use compliant. Your organisation must assess its own marketing activity and responsibilities.
This page describes an approach, not a certification or legal advice. For current requirements, see the ICO’s direct marketing guidance.
Prototype review note: confirm current processes and company disclosures before public launch. No unverified accreditation or regulatory status is claimed here.
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