Understand the opportunity.
Profile customers, model propensity and build the audience.
PROFILE · MODEL · TARGET · ACQUIRE · OPTIMISE
Better insight.
Smarter acquisition.
Understand your customers. Find more of the right ones. Aura combines data profiling, predictive modelling, B2B and B2C audience data and customer acquisition to turn information into measurable growth.
- Data-led
- B2B + B2C
- UK-based
- Responsible by design
THE AURA SIGNAL LOOPLIVE / ITERATIVE
- 01DATACustomers · prospects · outcomes
- 02INSIGHTProfile · segment · model
- 03AUDIENCEB2B · B2C · home mover
- 04ACTIVATIONLeads · mail · telephone · digital
- 05GROWTHLearn · score · improve
Outcome data returns to the model↺
Create the right conversation.
Match the audience, message and channel to the decision.
Make every cycle smarter.
Return outcomes, compare performance and refine the next campaign.
START WITH THE OUTCOME
What are you trying
to achieve?
Choose the problem you recognise. We’ll connect the capabilities around it.
01
Understand my customers
Profile, enrich and segment the data you already hold.
↗02Reach the right audience
Build a focused B2B or B2C audience using evidence, not guesswork.
↗03Generate customers or leads
Turn relevance and interest into qualified opportunities.
↗04Improve campaign performance
Use conversion feedback to optimise sources, segments and spend.
↗CONNECTED CAPABILITIES
From information
to action.
Use one focused service or connect profiling, audience supply, activation and feedback into one programme.
01 / DATA & INSIGHT
Profiling & predictive modelling
See which characteristics define your best customers, then prioritise prospects most likely to respond, convert or switch.
Explore profiling & modelling ↗ 02 / AUDIENCESB2B and B2C audience data
Business decision-makers and targetable UK consumer audiences, both with documented provenance.
View audience data ↗ 03 / NAMED PRODUCTHome Mover Data
Pre-move and post-move audiences for decisions triggered by a change of home.
Explore Home Mover ↗ 04 / ACQUISITION & DELIVERYAcquisition, campaigns & delivery
Lead generation, direct marketing and campaign intelligence — delivered via API, SFTP, CRM or dialler.
See how delivery works ↗PROOF, BUILT PROPERLY
Show the brief.
Show the work.
We don't publish a performance number without the client-approved result behind it. When we do, you'll see the brief, the approach and the measured outcome together.
IN THE MEANTIME
Turn your own campaign into the next approved case study.
Bring us the brief, dates, scale and definition of success. Client names can remain confidential.
Discuss a similar brief ↗SECTOR KNOWLEDGE, BROADER REACH
Built around the customer decision—not a generic list.
Aura brings established experience in regulated consumer markets together with flexible B2B, property, retail and service-sector audience capabilities.
Explore sectors ↗RESPONSIBLE DATA
Confidence starts before the first contact.
We ask where the data came from, what people were told, whether the proposed contact is appropriate and how preferences will be respected.
Our responsible marketing approach ↗- 01Understand the source
- 02Assess the contact
- 03Respect preferences
- 04Keep responsibilities clear
ABOUT AURA
Experienced people.
Connected thinking.
Aura was built by people who know the data and acquisition industry—and know each other well enough to challenge assumptions. That human judgement sits behind every model, audience and campaign.
2018EstablishedUKBased teamB2B + B2CCapabilityFCA + ICORegistered status
Meet Aura ↗CLEAR ANSWERS
Questions buyers
actually ask.
Specific answers help people—and search systems—understand what Aura can and cannot do.
View all FAQs ↗What is the difference between profiling and predictive modelling?
Profiling describes the characteristics and patterns within an audience. Predictive modelling uses outcomes to score the likelihood of a future behaviour, such as response or conversion. A score helps prioritise; it does not prove somebody is ready to buy.
Can Aura work with both B2B and B2C audiences?
Yes. Aura supports UK consumer audiences as well as companies and relevant decision-makers selected by sector, size, location, role and other agreed criteria.
Can you profile or enrich our existing CRM data?
Yes, subject to an agreed brief and appropriate data handling arrangements. Aura can help profile, segment, cleanse, suppress and append relevant attributes to existing customer or prospect data.
Can leads and data be delivered by API?
Yes. Aura can support real-time API delivery, secure file transfer and integrations with CRM, dialler and lead-management workflows, with field mapping and rejection handling agreed before launch.
HAVE A CAMPAIGN, AUDIENCE OR DATA PROBLEM?
Start with a 20-minute discovery call.
Tell us what you are trying to achieve. We’ll help shape the most useful next step.